After years of examining how the deceptively named*Humane Society of the United States spends the more than $100 million it receives from hardworking Americans ever year, very little surprises us anymore. However, a recently-released “Pennies for Charity” report of telemarketing*by professional fundraisers made us do a double take. HSUS actually*lost $169,922 annoying Americans*with telemarketing*calls.
The annual report, which is issued by the New York*Attorney General, shows that HSUS spent more than it received in three out of five (60%) of its telemarketing campaigns in 2014. By comparison, only 17% of the total campaigns were in the red for other organizations. In one instance, HSUS paid $69,501 for a campaign that raised $13,403 – a net return of a whopping*negative*518%. See the table below for the full results.
We*ve previously written about two HSUS fundraisers that are listed in the Pennies for Charity report:*Donor Services Group*and*Donor Care Center. Another firm HSUS pays to solicit funds was exposed in a report by Bloomberg Business titled “Charities Deceive Donors Unaware Money Goes to a Telemarketer.”
The Humane Society Legislative Fund, the HSUS’s*lobbying arm, didn’t fare much better. It spent more than $14,000 on telemarketing than it took in for the year.*And HSUS has had similarly poor telemarketing results in*Massachusetts*and*California.
Of course,*deceiving donors*and then spending their money inefficiently is nothing new for HSUS. It recently received a*paltry C-minus*grade from Charity Watch for high overhead costs,*only gives about 1%*of contributions to local pet shelters, and had a*donor advisory*issued against it.
Here’s the*upshot: If HSUS is on the line, hang up.
More from HumaneWatch...
The annual report, which is issued by the New York*Attorney General, shows that HSUS spent more than it received in three out of five (60%) of its telemarketing campaigns in 2014. By comparison, only 17% of the total campaigns were in the red for other organizations. In one instance, HSUS paid $69,501 for a campaign that raised $13,403 – a net return of a whopping*negative*518%. See the table below for the full results.
| Solicitor | Gross | Net to HSUS | % to HSUS |
| Donor Care Center, Inc. | *$232,423 | *-$65,955 | -28% |
| Donor Services Group, LLC | *$966,851 | *-$282,781 | -29% |
| Fine Line Communications, Ltd. | *$258,371 | *$248,073 | 96% |
| InfoCision, Inc. | *$41,915 | *$243 | 1% |
| PDR II, Inc. | *$13,403 | *-$69,501 | -519% |
| TOTAL: | *$1,512,963 | *-$169,922 | -11% |
We*ve previously written about two HSUS fundraisers that are listed in the Pennies for Charity report:*Donor Services Group*and*Donor Care Center. Another firm HSUS pays to solicit funds was exposed in a report by Bloomberg Business titled “Charities Deceive Donors Unaware Money Goes to a Telemarketer.”
The Humane Society Legislative Fund, the HSUS’s*lobbying arm, didn’t fare much better. It spent more than $14,000 on telemarketing than it took in for the year.*And HSUS has had similarly poor telemarketing results in*Massachusetts*and*California.
Of course,*deceiving donors*and then spending their money inefficiently is nothing new for HSUS. It recently received a*paltry C-minus*grade from Charity Watch for high overhead costs,*only gives about 1%*of contributions to local pet shelters, and had a*donor advisory*issued against it.
Here’s the*upshot: If HSUS is on the line, hang up.
More from HumaneWatch...
HSUS: Pennies for Pets
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